How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 28.06.2025 05:51
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
Processes
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Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Do you think Keir Starmer is the "party of hope" in the UK?
Price
Good marketing is doing this well.
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
People
Perception
Product